Leaflet Distribution – The Key Is A Plan – Part Two

Collaborate with complimentary businesses

Find complimentary businesses to help distribute your leaflets either through their own distribution plans or if they have a high street shop, perhaps inside carrier bags or on the counter at the tills.

Ask shops to display at the tills

Ask shop owners who your target audience often visit to display small stacks of leaflets at the tills or checkout. This is often a common place to find local advertising however many shops discourage this method and will either say no or take your flyers and recycle them soon after, a waste of resources. So build good relationships with shop owners, possibly with incentives.

Stock control your leaflets

It may sound odd or a chore but controlling the number of leaflets you give out can maximise your potential and minimise waste. Giving the local newsagents 200 leaflets when they realistically will only shift about 25 is over stocking. Make smaller bundles and restock if required.

Support / Sponsor an event

By sponsoring or supporting an event such as a village fete, fundraising ball, music event, charity dinner, school production, local football tournament, sporting event you might be able to negotiate the opportunity to distribute your leaflets to all those attending whether through hand to hand delivery or a display table.

Attend exhibitions & trades shows

Book a stall at a local exhibition or trade show and pass out leaflets to passers by as well as talk to them in more detail about what you have to offer. You may even be allowed to display your products / services.
On the other hand you may be able to pay for the opportunity to pass out leaflets to all exhibition / trade show attendees or at least have them displayed on tables within the shows.

Visit county shows

Similar to the above, why not have a stall at one of our county shows? Pembrokeshire county show and Carmarthenshire county show both attract a huge number of visitors. As they are agricultural shows consider if this suits your target audience. You may be able to negotiate the rights to distribute leaflets around the show to passers by, contact show organisers for details.

Leaflet dispensers

Agree with shops, business’ or establishments that you can erect a leaflet dispenser at their business location. There are more permanent leaflet distribution points than the ones at local shops where you have asked the owners to display leaflets near the tills. You could even have a custom designed leaflet dispenser to add more appeal and brand awareness. Obviously devise a way to keep these stocked with leaflets.

Car window dispenser

Have you ever seen car window leaflet dispensers? They clip to the window on the outside of the car and allow you to display leaflets while the car is parked… obviously! This is commonly used in public car parks where numbers of passers by are present. The effectiveness of this method can seem a little weak, it may work better on sign-written vehicles that prominently promote brand awareness.

Plot the miles

If you need to drive around many locations to distribute your leaflets take time to plan your journey to save on fuel and time. Also be specific to which locations / shops / businesses you need to visit to avoid wasted time and effort. Your first trip might be less specific on where to visit but try to make a note of which shops / businesses / locations agreed to display your leaflets so that in the future you can be more direct.

Time it right

Timing the distribution of your leaflets in phases or to co-inside with the seasons is always worth considering if the circumstances dictate. Perhaps you’re advertising an event that requires promotion early on and then a refresh a week before. Or your opening a new nursery that would suit distribution close to school term holidays should you take on new placements around term times. Think about your business and industry and identify any time based requirements that could be utilised.

Door to door

If your leaflets suit the majority of house holds you could try door to door leaflet distribution. Simply travel to a local town and post your leaflets through letter boxes. Note you may need a large number of leaflets to do this adequately and may have to walk some distances. Also note that you could use the Royal Mail leaflet distribution service or another third party leaflet distribution company who charge a nominal fee for x-amount of leaflets. (Do a web search for ‘leaflet distribution services’ in your area).

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