Leaflet Distribution – The Key Is A Plan – Part Three

Hold a promotional day

If suitable, hold a promotional day at your business premises / shop and hand leaflets to passers by and those who attend. Any attendee’s are prime candidates because they already show an interest in your business / products / services.

Piggyback a postal mailing list

Find a local business who has an established postal mailing list, like The Queens Hall in Narberth and offer a donation in return for your leaflets being inserted into their postal mail-out. Companies are always looking to reduce the cost of postage, so this can be a win win situation for everyone. Note that you will need to consider the target audience of the mail-out and if they co-inside with your own desired target audience.

Place on car windscreens

Note I don’t personally recommend this method, I’m mentioning it here to point out that I don’t recommend it and hope that you will perhaps share my opinion.

Place leaflets under car windscreens in car parks or on road sides. Note you may have to address rights with the car
park owners / authorities and the potential for complaints against vehicle damage is open to anyone.

Follow them into the night

This is an example for a specific business but the principle is that you go out of your way or break ‘the norm’ to go where your target audience are. If that means outside normal workings hours then so be it. See example below;
Lets say you run a nightclub or bar, you may want to visit other local nightclubs/ bars to hand out your leaflets in the street to people leaving that premises. This will often mean late nights, cold, probably wet conditions and the inevitable random questions from people who have drunk a little too much. Most security staff and establishment owners dislike this in Pembrokeshire and Carmarthenshire so be prepared for conflict. Again contact your local authority for clarification on by-laws and pickup any dropped leaflets you find.

Send a postcard

A slightly different idea would be to produce a postcard that advertises your business, like Jabajak did. Jabajak is a restaurant with rooms in Wales, they produced a postcard for guests to buy and either keep as a memento or send on to their friends, which in all raises brand awareness. Ideal for holiday cottages in Newport for example, or other accommodation based business’ like bed & breakfast Carmarthenshire.

Distribute to influencers

Send bundles of leaflets to people who are influential or have a status within a group or network of people that are in your target audience. Build a relationship with these influencers, as their network of friends / members could be an avenue you’d find hard to tap into by yourself. Consider offering incentives and monitor what type of responses achieve.

Drop leaflets from a plane

No I’m joking, I don’t believe this is legal in the UK, so don’t do this!

The NHS

Strange as it sounds consider asking your local GP surgery or hospital if you can display leaflets in waiting areas. We’ve all had to sit in the waiting area and picked up the first copy of OK magazine or National Geographic to pass the time. This could be a great opportunity to gain a readers attention. Other waiting areas could be approached such as dentists, vets etc. Note I have not tried this method myself and therefore cannot verify if any of the above establishments would be willing to participate, I will look to investigate and post my results.

When getting a MOT & new tyres

Same principle as the NHS method, but ask your local motoring garage to stock your leaflets in their waiting area if they have one. We often hang around waiting for our MOT to finish or a set of new tyres from the best tyre dealers in Carmarthen. Often enough we have a selection of car magazines to drool over, but again this could be an interesting opportunity for leaflet distribution.

Kids love balloons

If your business is aimed at children then you must give this a try. A company I work with offers children’s parachute parties in Pembrokeshire (definitely worth a try for your child’s birthday). At the end of the parties children are given a helium balloon, which obviously they love and hang on to for dear life. Attached to the balloon is a business card sized balloon tag, that has the parachute parties logo and details on. It’s a great way to promote their business to 20+ more parents who will inevitably read the tag on their child’s balloon. Another method is to print onto the actual balloons but this can become costly and once the balloon pops or deflates its gone in the bin.

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