Some distribution companies offer you a reduced price if they put your leaflet through with four or five other flyers (shared delivery).
Research has shown that, whilst the addition of one other flyer makes no real measurable difference to the overall response rate, when you add as many as three or four other flyers to your own the response rate decreases significantly.
This will often mean that overall your profit margin will be reduced.
At Drop 2 Door, we specialise in solus (your leaflet only) or shared (with one other non-competing leaflet) deliveries. This is designed to give your leaflet the best chance of attracting the homeowner’s attention and, consequently, provoking that all important response.